Web Presence Management

Internet and websites have become an important ingredient in the marketing mix of majority of organisations. Search Engine Optimisation (SEO) of a soundly built and well designed website is just the beginning. Managing your web presence is critical in success of your website as a revenue generating and effective sales tool.

Our Web Presence Management service can provide a range of services including:

Web Hosting

We provide a range of hosting options from a basic, no frills, and low cost service to a fully-featured, fully backed-up, high-capacity hosting with comprehensive reporting and resilient service.

Content Management

Up-to-date and relevant content is critical in creating a highly effective website. We provide copywriting and translation service (currently French and Spanish) that combines optimisation with creative writing without compromising either of these important elements. We can also train your staff to use Windows-based editing tools that are simple to learn, use and manage. This enables you to change your website content on-the-fly, reacting to the prevailing market and competitive conditions real-time. We also provide supervision for your staff to ensure any input does not compromise your website design integrity and optimisation.

Link Management

Linking to relevant websites not only helps your site ranking, but also can provide invaluable source of leads, additional traffic and ready-to-buy customers. Creating new and relevant links should be a regular task to ensure you stay ahead of the competition and improving your ranking with Search Engines.We constantly search for suitable partners for your website whilst ensuring links do not compromise your website compliance with Search Engine rules. Violating linking rules can have serious consequences in your Search Engine ranking, resulting in penalty points or complete removal from Search Engine index.

Pay-Per-Click (PPC)

Most Search Engines offer PPC advertising, however, unmanaged and unchecked advertising on the Internet can prove to be a costly and wasteful experience. In contrast a well managed PPC campaign can be extremely rewarding, delivering potential clients that are looking for your product or services and are ready to buy.

We manage your PPC campaigns with a tight control over budgets, keywords, performance, bounce-rate, and conversion rate whilst closely monitoring and controlling sites that your adverts appear on. In our experience a professionally managed PPC service can deliver up to 50% savings and higher yield over unmanaged or self-managed programmes.

Webmaster

Google and Yahoo! provide additional services, information and support for Webmasters. These are invaluable tools enabling site managers to correct errors on site pages, provide information to Search Engines, administer page indexation and obtain a real insight to keyword performance. Whilst these services are provided free by Google and Yahoo!, most website owners do not have the time or the technical know-how to take advantage of these supporting data and services. We actively manage these processes ensuring valid and up-to-date information for Search Engines hence resulting in visits by more relevant traffic.

Optimisation (SEO)

Google suggest you should not believe any company that claims “Guaranteed” 1st page placement. We fully agree with this advice as Internet is not a static environment, with sites being upgraded, added to, changed and revised on daily and hourly basis. However, we have a proven track record in optimising successful websites that are regularly appearing on 1st pages of search engine results. Our records and customers speak for themselves.