Business Consulting

Cognisant Associates’ business transformation philosophy is built on the three Ps – Products, Process and People. These are the fundamental ingredients that differentiate any business, and success or failure is directly related to appropriate harnessing of these elements.

There are no magic pills, failsafe methods or guaranteed off-the-shelf processes that can save or enlighten an organisation. There is also no substitute for in-depth business understanding and dispassionate analysis. It is only by getting to know your organisation intimately that Cognisant Associates can deliver a review which is constructive, objective and realistic. Our judgement is clear and is not clouded by internal organisational dynamics or by personal subjective views. It is also not tainted by years of "the way things have always been done here".

We will get to know your business by carrying out one-to-one interviews with key personnel and by holding group discussions at all levels. We also talk to your customers, to get a complete 360° view. In effect, we will become part of your day-to-day operation, so that we can experience your challenges first hand. It is only by working in such close proximity with you, your employees and your customers that we can gain the experience of your organisation that we ultimately need if we are going to help you to make a difference.

After this work has taken place we will produce a detailed report which highlights your strengths as a business. This report will demonstrate the areas in which you excel, so that you can protect and maximise the hard-earned benefits of these – but it will also identify weaknesses and areas for improvement, as well as looking at opportunities to move ahead of the competition. Our reports are unpretentious and unambiguous, concise and to the point - and where needed, we will grab the bull by the horns and "tell it how it is". We will bring new ideas which will excite and energise your staff - and so release the potential power of your organisation.

Product Lifecycle Management

Benchmarking, product fit, identifying product enhancements, competitive positioning, and new product definition and development process.

• In-depth Product Life Cycle (PLC)
analysis
• Review of current products
• Recommendation on new products
or services

• Product Life Cycle Management (PLCM) tools

Marketing Strategy

Appropriate marketing mix, full exposure programmes, benchmarking, effective marketing plan development and realistic ROI analysis.

• Marketing Audit

• Review of marketing mix

• Competitive analysis

• R.O.I. tools

Go to Market Strategy

Existing and potential routes to market report, channel capabilities and skills gap audit, alternative routes to market, capacity inhibitor audit, review of existing markets, evaluating new markets, creating entry plans, channel policy development and implementation.

• Routes-to-market analysis

• Product and channel fit

• Channel capacity measurement tools

• Existing markets validation

• New market entry analysis and plans

• Channel development plans and tools

 

   
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